The 5 Step Guide to Start Your Independent Business with GoingFlex
Have you been dreaming of starting your own independent business? In today’s talent sharing economy you’ve probably considered the possibility of turning your experience and expertise into a side job for extra income, or into your independent business . It could be a smart move. Not only can you boost your earnings, but you can also create a roster of clients and projects that will expand your knowledge base, increase your network, and connect you to new opportunities.
Let’s explore how to turn your dream of starting your own business into a reality.
STEP 1. Identify Your Service Offerings
Start with these three questions: What do you love to do? What are you good at? What skills, expertise, and passion do you have that others need? Write down an initial list of ideas. Next, rank the ideas in the order of market demand by surveying with your trusted advisors and friends, highest demand goes first. Take the top 3-5 offerings and move onto STEP 2.
STEP 2. Package and Price Service Offerings
Figure out what packages you can offer for each of the services you’ve identified in STEP 1. Some key factors to consider:
- What types of clients are you targeting?
- How can your service offerings help them? In other words, what value do clients get when they purchase your service offerings?
- What set your services apart? Do research online to identify and review competitors’ offerings. Leverage your unique set of experience to design your offering packages. Then, focus on promoting the services that set you apart.
Next, decide whether you’d like to offer an hourly rate or a fixed-price rate for each of your services. Rule of thumb is to use a fixed-rate for services that can be delivered in a standard way (one size fits all), and an hourly rate for services that require more customization. Here are some examples:
- “I can write one article up to 500 words for $100”
- “I have an acquisition due diligence checklist for sell at $ 200”
- “I will make a 60 second promo video for $1000”;
- “I can create a 5-page website (i.e. Homepage, About, Products/Services, Blog, Contact Us) for $2000”
- “I can provide QA testing for $50/hr”
- “I can develop your mobile app for $85/hr”
- “I can provide career coaching for $200/hr”;
To determine your rate, use the salary information of an equivalent full-time, salaried position as a benchmark, and adjust for benefits and steadiness of work. Leveraging GoingFlex’s hourly rate calculator to estimate your rate. Once you’ve figured out your core offerings and your pricing, move to STEP 3.
Note: For personalized evaluations and suggestions on what services you could offer, how to package and price them, please take this free assessment to get started.
STEP 3. Register for a GoingFlex Account and Post Your Services
You probably have LinkedIn and other relevant social media profiles updated with your latest and greatest achievements, and spend your time posting contents on those platforms. Those are great personal brand awareness tools but there is no way for someone to review and purchase your service offerings directly. This is where GoingFlex comes in.
When you register a Flexer account with GoingFlex, it’s like having a dedicated e-commerce website for yourself, but instead of selling products, you are offering your awesome skills, experience and expertise, all packaged into various service offerings. Simply include your GoingFlex url on your various social network profiles so when potential clients find you, they will have opportunity to review & purchase your service offerings immediately with a “Buy-Now” button. It’s simple to do and you’ll be saving $$ money from domain name purchasing, website design, development, hosting, search engine optimization, and marketing.
STEP 4. Expand Your Reach
Use your personal network sites to get your first few clients by announcing that you are offering a variety of services on GoingFlex and including your unique URL link so they can review your offerings in detail. Each of your services on GoingFlex has its own unique URL so you can choose whether to market a single service URL or your entire profile. Don’t feel shy to ask friends directly if they or anyone they know may be able to use your expertise. You will provide companies with real value. You’ll come in and help clients solve important issues they’re facing. So let go of the feeling that you’re “selling” yourself and instead focus on how you’re “helping” companies grow and succeed. Once you get a few projects under your belt you can start expanding your sourcing base.
Leverage GoingFlex’s automated marketing solutions to get additional exposures across a variety of channels. GoingFlex automatically promotes approved services across LinkedIn, Facebook, Twitter, and Google once, and we target small to mid-sized companies and startups who would likely leverage project/contract-based resources to meet their hiring needs. If you’d like to know more about how GoingFlex can help you to promote your profile and services on a continuous basis, please contact the GoingFlex support team at [email protected]
STEP 5. Take Care of Administrative Tasks
Administrative tasks are an inevitable part of your independent work. You may need to file for appropriate licenses (federal, state & local). You will need to figure out how you to handle your taxes and you’ll have to familiarize yourself with other responsibilities that come with having your own independent business. If you need help along the way, post your needs for free on GoingFlex as we have many independent professionals who likely have gone through the same process and can offer you the help that you need.
GoingFlex also has free built-in tools that enable you to communicate with clients, track proposals & active projects, and process invoices & payments in one central place, so you can spend more time focusing on your work.
Being your own boss is exciting, and GoingFlex is here to help get your independent business off the ground in an easy and cost effective way.
Good luck as you forge your own path! Your new independent business is waiting for you on GoingFlex. Signup now!
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